Electric cigarette explodes in Pensacola man's mouth

"The best analogy is like it was trying to hold a bottle rocket in your mouth when it went off," said Joseph Parker, division chief for the North Bay Fire Department. "The battery flew out of the tube and set the closet on fire."

Fire Chief Joseph Miller said the victim contacted the department on Wednesday to thank firefighters and told them he was recovering at a hospital in Mobile, Alabama, and anticipated being released later in the day.

Officials have not publicly identified him, citing department policy. But a Facebook page under the name of 57-year-old Tom Holloway of Niceville was filled with well-wishers commenting on the injury.

Holloway was in his office at home when the device exploded, leaving behind burned chair cushions, pictures, carpet and office equipment.

Thomas Kiklas, co-founder of the Tobacco Vapor Electronic Cigarette Association, said the industry knows of no problems with the cigarettes or batteries exploding.

Kicklas said the rigid, plastic cigarettes include a small battery and cartridge. The battery is designed to generate an electric charge when the device is inhaled. The charge sets off vapor in the cigarette tube. The nicotine-filled mist gives the taste and experience of smoking without the smoke.