What is MedicalSearch?
MedicalSearch.com.au was established in 2005 to utilise the power of the internet to serve the changing information and advertising needs of medical facilities.
MedicalSearch is a business-to-business information resource tailored to specific medical sectors. Each medical sector has a dedicated section which is a unique information resource combining: business news, feature articles, supplier directory, featured advertisers and a search engine facility.
MedicalSearch is seen as the leading destination website for Australian medical facilities.
Who uses MedicalSearch?
MedicalSearch.com.au is Australia's leading medical and healthcare website. In the last two months MedicalSearch has welcomed over 85,000 website visitors, and over 15,000 subscribers receive our eNewsletter (NewsWire).
MedicalSearch's audience comes from a cross section of positions in small, medium and large medical facilities including: doctors, specialists, practice managers, care managers, nurses, general managers and more. They represent medical areas such as: hospitals, clinics, aged care, dental, laboratories, general practice and regulatory bodies.
Why do people visit MedicalSearch?
MedicalSearch is seen as a credible, informative and up-to-date website used to source products and interact with suppliers and business partners.
Medical decision makers also visit MedicalSearch to keep up to date with medical news and product information. MedicalSearch's extensive and informative content is contributed by government, by participating businesses, and by the MedicalSearch Editorial Team.
MedicalSearch classifies and displays all information by medical sector, making it a highly organised and efficient information resource.
MedicalSearch sends an eNewsletter (NewsWire) to 15,000 subscribers. The NewsWire provides up-to-the-minute medical news and product information. Subscribers tailor their NewsWire, making it unique and relevant to their medical interests.
Who advertises on MedicalSearch and why?
MedicalSearch advertisers include suppliers of business and medical products such as: equipment, devices, consumables, business products and services.
As Australia's leading medical and healthcare website, MedicalSearch's targeted, measurable and cost effective online advertising provides instant exposure to over 85,000 regular website visitors and 15,000 eNewsletter subscribers. This provides advertisers with qualified business enquiries leading to sales.
A growing number of Australian suppliers have made MedicalSearch their online advertising tool of choice, with over 90% renewing each year.
What is an MedicalSearch Storefront?
A Storefront is the name of the online advertising service provided by MedicalSearch. It provides companies with their own dedicated space on MedicalSearch to showcase their business and advertise their products. A Storefront includes:
- Logo Placements - Generate brand awareness
- Product Directory - Feature products and services
- Media Releases - Publish news, feature articles and events
- Supplier Categories - Placement in relevant categories
- Video Demonstrations - Showcase product and business videos
- Lead Generation - Business enquiries emailed in real time
- Activity Tracking - Reports on enquiries and click statistics
- Content Management - Login anytime to manage and upload content
The combination of these features provides businesses with measurable benefits, including qualified business enquiries and exposure.
Advantages over other media
- Targeted Audience - A focused audience of decision makers in relevant medical and healthcare sectors
- Qualified Enquiries - A steady stream of qualified enquiries sent through the Online Request System
- Publishing Capabilities - Inform & educate the marketplace with a product directory, news releases, feature articles and video demonstrations
- Brand Awareness - Display a logo alongside related suppliers in the relevant MedicalSearch Directory
- Measurable Results - Receive detailed Activity Reports online and by e-mail
- Cost Effective - A full one-year online marketing campaign for much less than other media
The reduced cost of online publishing has resulted in significantly lower advertising costs for businesses. MedicalSearch combines the benefits of traditional advertising with the advanced capabilities of the Internet into a cost effective online marketing solution.
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