Success Stories

Gary Bryant - the national marketing manager for Accuweigh - run out of room in regards to promoting his products on IndustrySearch, so he decided to start pushing his medical products on MedicalSearch to maximise new business.

"Our medical products seem to be asked about more frequently these days, so it made perfect sense to set up an MS Storefront too. As a result, our Premium Storefront has already achieved fantastic results during the short time it's been up. We get on average a couple of enquiries a week that turn into sales. People also ring us up every couple of days to ask for quotes, or they send emails through regularly. That's not counting the people that MedicalSearch pushes through to our website, which end up contacting us too.

"MedicalSearch has also really helped us to build more awareness about our company, which is very valuable. And where else can we advertise our medical products? So this is the ideal site for us. We haven't found anything else that is so dedicated to the medical and hospital industry. People just go to the Internet and end up on MS when they're looking for our kind of products. It's also easy to use and I like the fact that we can modify the Storefront to suit our needs, rather than relying on somebody else to do it. We upload news, feature stories and press releases. Most people usually see the release and think: 'Ah, I can do with that product.' We do very little magazine advertising now because people don't have the time to sit and read magazines. The newsletter is also good in regards to keeping up the frequency of enquiries."

Steve Muller - from Midmed - has found MedicalSearch to be an extremely valuable asset to his business since joining up "With our Premium Storefront, we receive on average about five confirmed requests for tenders or quotes per week. Some of those are for very small orders and others are for very big orders.

Looking at all of the data about hits and stats for our Storefront, we can see that although some people might not send enquiries, there's still a lot of people looking at our products, so that's great for spreading awareness alone.

"It's a very good investment compared to what we are expected to pay for advertising in other areas, especially in print. Not many doctors or nurses also pick up the Yellow Pages. It's much more targeted towards the new business we're looking to pick up. People go on the web looking for particular products and MedicalSearch connects us to those people. We even receive overseas enquiries, which we pass on to overseas suppliers. It helps to reinforce our relationship with those suppliers too. There's nothing else quite like it in our field."

Mike Steele - the managing director of Care Alert - is very pleased that MedicalSearch targets a difficult part of the medical industry to reach.

"We're pretty happy with the way it has gone so far. It's very interesting how the website operates. The demographic is excellent for us because it is sent to doctors, nurses and hospitals, which exactly fits the criteria we're looking for.

"Enquiries have already led to sales, so that's all good. As well as the statistics provided every month by MedicalSearch, we also use Google analytics to see how our Storefront is performing on MedicalSearch. So we have an independent source to verify the enquiries for us. The results have been very good. I also like the ability to upload stories. We have done a bit of magazine advertising in the past, but we didn't find it value for money. We plan to expand our business and MedicalSearch is definitely helping us to spread the word."

Erika O'Donnell - the business unit manager for Unomedical, says that the service provided by MS is much more effective than magazine advertising because the results are more instant.

"We have been receiving plenty of customer enquiries and the results show that there has been interest in a variety of products. I prefer it to magazine advertising because it is much quicker and reactive. Customers can request a product and have their queries responded to very effectively. I also think it is much better than using the Yellow Pages because it is very focused on one particularly area - health - which is of course extremely relevant to our kind of business. We offer local, customised solutions for the medical industry and MS is the ideal platform to promote those products."

Craig Abud - the owner of Niche Medical, is delighted that the company's MedicalSearch Storefront has exposed his products to a much wider audience.

"It really makes it easier for customers to find your specialised products. It's a hub for information, so that attracts the interest of the buyers and leads them to come across your items. As a result of being on MedicalSearch we have increased our leads. Most enquiries made through the website are genuine enquiries and a good percentage of them turn into purchases. None are soft leads. By the time a customer gets to the point when they are sending you an email about a particular product, they are obviously very interested."

Abud also says that advertising on MedicalSearch is better than advertising in magazines or anywhere else online. "The response we have received from magazine advertising is virtually non-existent. We also like the fact that MedicalSearch is so specialised. We basically felt like we couldn't afford NOT to have a Storefront on the site. It's great that you can measure results. It really confirms that the service is working."

"There aren't too many effective industry vehicles out there, so medicalsearch has definitely helped us. It acts a continuous search engine for products." 

For some time now, Andrew Nutman, the marketing manager for Equipmed Ltd, has believed that online is the way to go, but he did not expect MedicalSearch to provide such good instant success.

"We get about 8-10 qualified leads a month through email or phone thanks to MedicalSearch. 25% of these turn into sales. The website traffic on our own website has also gone up substantially thanks to the diversions from MedicalSearch. It has made a big difference to our company. In my view, if you're not online you at risk of being left behind. But there are not many sites like MedicalSearch, which are so targeted in the healthcare area. To be honest, the success rate has been much better than I expected. It is so targeted; has such good technology behind it and features excellent search capabilities, so people in the trade come to it whenever they want fresh information about the industry."

Nutman also enjoys the high level of customer service that MedicalSearch provides. "I like the professionalism and customer interaction. I've spoken to many people from MedicalSearch who have helped me in different areas. That makes me feel comfortable when you can work with a group of people with different individual specialities who have your best interests at heart."

 

Wendy Hardcastle, the marketing manager for Unique Care, was first attracted to MedicalSearch after she Googled a company and found their MedicalSearch listing straight away.

"I decided to use the service because it had great Google results. Thanks to the service, we have had many legitimate enquires from the MedicalSearch website. Around 60% of the enquiries have resulted in sales. Many people have found on us on MedicalSearch through a Google search and I don't think they would have found us otherwise. I would definitely recommend MedicalSearch to other companies because you've got to have it as a backup in case your company's own website isn't found by the customer. It is also unique in the way that you can design your own page to attract customers. Buyers have the choice to view your company's own website by a link. I also think the price is very reasonable and our sales have definitely outweighed the cost. The people who visit are ready to buy. Compared to the Yellow pages, obviously MedicalSearch has far more information for the buyers and saves them time from phoning when you may not have what they require."