'Content Marketing' has evolved to be one of the most important tools in your B2B marketing toolbox.
Content Marketing is all about developing good quality content then distributing it to your target audience using the most effective channels.
B2B buyers crave information to support their purchasing decisions and a good Content Marketing strategy will ensure you are in front of those buyers at the right time.
Content Marketing is also crucial for branding and thought leadership which influence buyers in the long run.
Serving as a Content Marketing platform is what our websites are all about, so below are some relevant articles from around the web so you can further hone your Content Marketing skills.
What is content marketing Content Marketing Institute
Wikipedia’s definition of Content Marketing Wikipedia
15 Awesome Content Marketing Ideas For 2013 Vysibility
Build-b2b-brand-awareness-not-links Search Engine Land