Design Product - Success Factors
The ability to identify product opportunities. As cultures and environments change, opportunities emerge for new products. These products not only solve existing problems but also create the possibility of new experiences.
The understanding of customer needs and the translation of these needs into insights that define design attributes.This leads to the development of form, features and benefits which the consumer recognises as useful, usable and desirable.
The integration of multi - disciplinary teams comprising a core team of marketing, industrial design, engineering and manufacturing as well as integrating external specialists (e.g. ergonomists, psychologists, material scientists) as the need arises. We also believe that it is important to consult all product stakeholders such as production, service and regulatory bodies.