Health Destination 'pharmacies of the future' achieving success

12 July, 2016

An innovative, whole-of-business program transforming pharmacies into a local health destination is delivering effective healthcare services and improving consumer engagement, according to new independent analysis by the peak national body for pharmacists, the PSA.

The evidence-based Health Destination Pharmacy program has successfully repositioned pharmacists as local healthcare providers and empowered pharmacies to provide high-quality consumer healthcare in their local communities.

Along with offering greater access to pharmacist care and professional services, Health Destination pharmacies across Australia are outperforming other pharmacies by more than three times.

"The results from the Health Destination program, which is tailored to individual pharmacies and the communities they serve, highlights that pharmacies investing in the whole-of-business solution are delivering more consumer-focused care," PSA Executive Director Policy, Advocacy and Innovation and Dr Alison Roberts said.

Since the program began in October 2015, Health Destination pharmacies achieved a 6.4 per cent increase in average sale compared with the same period last year – well above the industry average of 1.8 per cent growth, the independent analysis showed.

Dr Roberts said the program contained all the key elements proven to work to achieve better consumer engagement with the added benefit of generating financial results for pharmacies.

"This program is all about enabling pharmacists to do what they do best and what we know consumers want – to be accessible to provide evidence-based advice and assistance on minor ailments and medication management. It's no surprise that when they do this well, it's also good for business," Dr Roberts said.

"It's very exciting for Health Destination pharmacies to see that in only six months, they're already getting genuine results for local consumers and their businesses," Dr Roberts said.

"These results reinforce that the program works, however we don't always expect to see success so quickly – it's a credit to the pharmacists and their teams working hard on change and being supported by our expert coaches through this program."

"This is the 'pharmacy of the future' – as it's about focussing on the local community needs and working collaboratively with other healthcare providers, particularly GPs. Pharmacists participating in the program are reporting positive feedback from GPs, consumers and local healthcare organisations."

Dr Roberts said while many Australian pharmacies were experiencing revenue decline, Health Destination pharmacies were seeing improvements in business viability and sustainability.

PSA National President Joe Demarte said: "The latest Health Destination results speak for themselves – this unique program is informed and endorsed by multiple industry leading experts in each area of pharmacy change, bringing together the best of the best, in a tried and tested program.

"Importantly, the Health Destination program supports pharmacies to build a viable, value-adding business platform to ensure their future sustainability."

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