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Manufacturing Products

Supplier: Ide group

Manufacturing Products - The opportunity to develop products should be one of the core forces that drives organisations to manufacture products.

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Manufacturing Products

Market Gap
When there is a gap between what is currently on the market and the possibility for new or significantly improved products a product opportunity gap exists.

For a product to be successful and meet the requirements of the product opportunity gap, it has to be perceived as useful, usable and desirable by meeting the conscious and unconscious expectations of the user. Constant monitoring of a number of factors within a social, economic and technological context is required in order to recognise a product opportunity.

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