For Statina Healthcare Australia, MedicalSearch represents a user-friendly option for effectively updating the market on latest product releases – as well as a support team to call on for ongoing assistance.
Judith Lade, Director of Statina Healthcare Australia endorses MedicalSearch's ability to provide a simple platform for critical online exposure.
"We first considered online marketing four or five years ago when we realised more of our customers were using the internet to search for products," says Lade.
"With MedicalSearch we can update product pages quite easily and the standardised format across the directory is very professional."
Not only is MedicalSearch user friendly, it also presents its customers with a wealth of opportunities, according to Lade, who has noticed "consistently improving customer service" from the team over the years.
"MedicalSearch has been proactive in letting us know how many products we can still add to our Storefront, as well as adding fresh content from our website.
"They review our account regularly with our marketing team to ensure that we are using all the features we are entitled to and that we are publishing articles about recent developments."
Additionally, Lade points to the benefit of being featured in MedicalSearch's e-newsletter as one of the most prominent advantages.
"By having our company name and product brands featured in the NewsWire it helps to raise awareness of what we do."
Lade acknowledges that medical professionals are increasingly looking to online marketing platforms, placing suppliers like Statina Healthcare in a strong position to take advantage of such a trend.
"We believe the healthcare industry will continue to use internet web searches for product information due to their time constraints. Healthcare professionals can research products they need through an independent source."