Research reveals consumers care about buying local
New research from Roy Morgan, commissioned by the Australian Made Campaign, has revealed buying Australian-made products has become more important to Australian consumers.
According to the findings, buying Australian-made matters more to us now than it did a year ago, and we regularly buy local, even if it comes at a cost.
More than half of the respondents surveyed (55 per cent) said that buying Australian-made had become more important to them in the last 12 months.
Just one tenth of the respondents (12 per cent) said that they would not buy Australian products if they were more expensive.
Australian Made Campaign chief executive, Ian Harrison, said that the results were encouraging.
"The research confirms that people are becoming more conscientious about buying local. They are aware of the benefits of buying Aussie products, and of the impact that their purchasing behaviour has on jobs, local business and future opportunities," Harrison said.
Australia's unemployment rate rose from 5.3 per cent in July 2012 to 5.7 per cent in July 2013 and it is projected to rise further.
"Concern is mounting over job prospects in this country, but research like this indicates a proactive effort by consumers to turn things around," Harrison said.
The Australian Made Campaign recently launched its new website, www.australianmade.com.au, to help consumers find genuine Australian products and produce.