Traditionally, dentists have set up shop in areas close to home; places they have found themselves living after study, marriage or travels. Whether it's North Sydney, the Adelaide Hills or Hobart, the place you start out may not be the best place to end up.
A feasible practice requires a full book of about 2,000 to 3,000 active clients. In the first five years, 1,000 may be enough, but where you chose to hang your shingle will have a profound impact on achieving these numbers.
More often than not, a new dentist makes this decision on gut feel or circumstances, but looking beyond your horizons could pay off handsomely. It may well be worth considering a location that taps into an under-serviced community and reaping the benefits, especially if you are starting out.
Of course choosing where to work is a very personal decision. Electing to stay near home or familiar schools and friends is the easy option. But step back a bit and ask some key questions.
Many cities, towns and rural areas are actually crying out for dentists. A little market research will show that even a short time in one of these locations promises a strong start or a career boost.
The truth is that most dentists are not taking advantage of rich spots in the market and while industry experts and investors point out that the availability of dental professionals is critically low, some locations are seriously over-supplied.
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