Tattoos in Australia; Perceptions, Trends and Regrets

29 Mar 2022

Australia is experiencing a growth in the proportion if the nation becoming ‘inked’, with 20% of Australians in 2018 admitting they have a tattoo, a record high.

This growth has been particularly evident among women, with the proportion of Australian women with a tattoo now exceeding that of men (21% of women have a tattoo compared to 19% of men). Below are some insights we gained into the latest trends and perceptions Australians hold towards tattoos.


Tattoos in Australia

1 in 5 Australians has a tattoo

Our latest research surveying 1,013 ordinary Australians reveals that 1 in 5 (20%) individuals have one or more tattoos. This is up from 19% in 2016.

Not just youthful rebellion

While most Australians with a tattoo got their first between the ages of 18 and 25 (51%), over a third (36%) of people got their first tattoo when aged 26 or older.

Women are getting their first tattoo later in life than men. 16% of women were over the age of 36 when they first got their tattoo, compared to 9% of men.

Not just a one-off

Three in five inked Australians have more than one tattoo (61%), while two in five (39%) currently have just one. A Third (32%) have two to three tattoos and 14% have more than six.

Women are more likely than men to have jut one tattoo (42% compared to 36%) while men are more likely than women to have two to three tattoos (38% compared to 27%).

Not without regrets

Three in ten (31%) Australians with tattoos say that they regret, to some extent, getting a tattoo. Almost one in ten (9%) have commenced or looked into tattoo removal.

This research was conducted by McCrindle Research In April 2018, based on a nationwide study of 1,013 respondents.