An important part of well-developed practice presentation is brand identity. A well-designed and finished practice is a remarkably effective marketing tool, given the increase in treatment plan acceptance it can generate.
With strong, clear graphics and marketing collateral that align with and complement your surgery design, a cohesive practice image is portrayed and as such, the positive effects on patients’ perceptions and treatment plan acceptance are far more powerful.
If everything from appointment reminder cards, to signage, staff uniforms and the surgery design itself communicates a consistent image and attention-to-detail, the practice representation becomes stronger and more easily identifiable to patients.
This creates an essential design synergy, ensuring brand integrity and memorability. In order to maximise practice presentation, ensure that your brand identity, logo design, stationery, signage and marketing material work in conjunction with each other.
This aids in the establishment of a clearly defined and recognisable practice image. Once you have established the foundation and protocols of your practice graphic identity, the next step is to advance your practice through the use of marketing theory’s five P’s: Product, Positioning, Place, Price and Promotion.
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