New Patient Pack Design

Examine the health of your practice brand positioning and take the necessary steps to impress, attract and retain new patients. Original ideas, innovative techniques and fresh approaches to traditional methods can help reposition your practice within the marketplace.

Impressing and engaging the sophisticated patient gets harder by the year. It means delving into greater depths of innovation rather than purely resigning to ‘clever’ ideas - it could be a change in your New Patient Pack inclusions that sparks the creation of a superior emotional connection.

A New Patient Pack is the perfect vehicle to introduce potential patients to the elements that make your practice unique and memorable. It is the ideal way to distribute your marketing material - such as practice brochures, flyers or newsletters - in a contained and controlled manner; all packaged up in a beautiful ‘goodie’ bag for the patient to take home with them.

In amongst the literature, the inclusion of promotional items is a vital consideration. A new patient pack containing the usual suspects ( > toothbrushes, dental floss etc < ) is good, however, including a unique item which stands your practice apart, is far better.

An effective promotional program can reinforce the sentiments of care your practice offers by combining the two strategies involved in prize winning practice promotion: name recognition and reputation enhancement. Communicate these successfully to a new patient and it is likely treatment plan acceptance will follow.

The goals of any promotional program are to:

• Attract new patients and retain existing ones;
• Promote your practice name and image; and
• To cultivate referrals.

In order to be successful in the use of custom promotional items for your practice, there are a number of points to conside. Giveaways not only express appreciation, but when carefully chosen and personalised appropriately, can be a very effective means of advertising.

Think of the wandering pens that seem to forever be disappearing from your front reception desk. Often, they will need to be replenished at an alarming rate - fear not! This is actually a blessing in disguise - when patients unintentionally slip these pens into their pockets, a unique opportunity is afforded to your practice.

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