In the last issue we looked at some of the keys to developing effective practice marketing material, such as advertisements, practice brochures and websites. In this issue, we’ll continue to examine practice marketing, looking specifically at websites.
The Internet plays a significant role in how consumers research the products and services available to them. The average Internet user spends two hours online every day and 31% of this time is non-work related (Angus Reid Group.) This makes a well-designed and easy to use website an essential marketing tool for any practice.
One client recently reported a telling statistic supporting this, revealing that 22% of new patient enquiries last year had come from his website. While print material such as advertisements or brochures can effectively portray a positive image, websites can engage your audience in a far more powerful way.
Unlike print media, space limitations and printing costs don’t prohibit the scope of your message. Far more can be said and given the medium is interactive, your audience is more involved in your marketing message.
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